Profile of the Month - September

Michael Ronayne - communicating clearly, concisely and with confidence.

This month Carolyn finds out more about Michael and the College of Public Speaking. As the name might suggest, the College places Public Speaking skills at the centre of its training programmes; believing that the fundamentals of communication are unchanging and if you can communicate with conviction in front of a group of people, you will also come across as more animated and confident on a one to one basis.

Michael Ronayne, alongside Vince Stevenson and Richard Johnson, is one of its 3 Directors.

About the College

Carolyn (The Complete Trainer Ltd): How did you start and why did you decide to call it a college?

Michael (The College of Public Speaking): Each of us came into the College of Public Speaking from different directions, but unified by a public speaking background and with a passion for communication.

The root definition of ‘college’ as a group of people living together under a common set of rules (‘con’ with; ‘lego’ law) appealed to us. Happily we do not actually live together, but we felt it captured a little of the idea of educational diversity; the ability to provide recognised qualifications; that like a musician, communication skills can be honed, studied and refined throughout a lifetime; that we see the importance of speaking in a vocational sense, rather than purely as a business. It also allows for a more academic element (in September for instance I delivered a paper on ‘Successful Speaking in the Business Sector’ at the ‘Spoken Word Conference’ at Kingston University) and therefore providing a sense of skilled individuals with a common aim coming together and sharing and developing ideas.

For me it was a logical evolution. I was a professional ‘cellist for 15 years and then spent 8 years in the sales industry. Once I left the music profession I took up public speaking, as it gave me an element of ‘performing’ that I began to miss when I stopped playing the ‘cello.
Carolyn: You are a performer at heart. Where did you start? From playing music to just talking is quite a leap!

Michael: I started in my local speakers club in Wimbledon and went on from there. I quickly realised that speaking was a lot easier than playing the ‘cello – I mean ‘What can go wrong?’ The worst that can happen is you get your words mixed up; whereas when playing the ‘cello you can drop your bow, play wrong notes and shake so much that your fingers go wobbly. So quite quickly I moved on to reach National Speaking Finals - and became a UK National Champion in the process. It was challenging, and a great development path, being a ‘competitive’ speaker.

All areas of my professional life so far have had an element of performance and communication in them - sales then added the one element in the communication process that I have always found fascinating – people. Public Speaking for me is about learning to communicate directly and effectively with different types of people. And the more effective you are at communicating, the more effective you are at sales or whatever else you choose to do.

Carolyn: There are many training companies out there, what do you think makes you stand out particularly?

Michael: In our case it is simple: 2 things - Firstly, we are all active public speakers, so there is always an aspect of genuine experience and of “walking our talk”. I remember from my sales years going on a particular training session with my colleagues. It all started well, but within a few minutes we all started making eye contact with each other, because it was suddenly clear that our ‘trainer’ had never actually done what he was asking us to do. We made sure we never made that mistake! The results are consistent feedback references to us ‘knowing our stuff’ and ‘speaking from experience’. It means that when we are asked by a client ‘What would you do in this case?’ or ‘How do you react in this situation?’, we can usually answer from direct and recent experience.

Our second ‘unique selling point’ is that we are the only Public Speaking trainers that can offer nationally recognised BTEC qualifications, rather than just a certificate of attendance.
We offer a BTEC Professional Award in ‘Training the Trainer’ and a BTEC Advanced Award in ‘Public Speaking and Presentation Skills’. We are serious about our business, and passionate about our subject.

Carolyn: I’d love to be able to have people ‘hear’ you say all this, but we’ll have to rely on them reading. Can you tell me more about how you see your business’ future?

Michael: I have a very specific vision - to have Public Speaking and Presentation Skills recognised as a core competency from school onwards, rather than just and add on that some employers feel ‘would be useful’. Having delivered Public Speaking training in a number of secondary schools I would suggest it is simply a matter of developing awareness. Once a teenager realises that speaking skills are not just for lawyers and politicians, but they are an essential life and social skill for any career choice, their perspective changes. The debating societies of our great universities are about the only place where these skills are honed – and there’s some pretty impressive names in business, politics and the media that have cut their teeth in the Oxford or Cambridge debates.

Too often in business there still seems to be an almost childlike belief that for most people good speaking and presenting skills are not attainable. I really want to change that perception.
Carolyn: Your commitment is evident – what else would you say is important in this area of training?

On the broader level; self belief and confidence – it is nice to see the light coming on as a person realises that they can do this.

On a more specific and technical level; structure. Whether conducting training in public speaking, executive speaking, media skills or training trainers, the one key aspect that I believe has the greatest impact on how a person comes across is good structure. Not complicated or ‘clever’ structure, just clear, concise and transparent. After all, most of the detail of what is said in a presentation is forgotten within a very short time by the audience. Good structure leaves a good impression.

Carolyn: Where are you based and where do you tend to work mostly?

Michael: We are based in London and most of our work is in the South East of England. Our Training the Trainer programme usually runs at the City University in Islington and we are very fortunate to be able to use the Playhouse Theatre in London for many of our Public Speaking programmes. However we work more widely in the UK too. One of my colleagues has recently run a programme in the Isle of Wight and I have just been asked to run the BTEC Training the Trainer programme in Cyprus. I have travelled quite a lot as a musician, and I suppose the same rule applies; if it makes sense for us and for the client, we are happy to be flexible.

Carolyn: What are you most proud of about your company?

Michael: I think it is attitude and ethos. We do some advertising, but a lot of our work comes from recommendation. We are an accredited BTEC centre, which is something to sing about, but we do not attempt to be overly aggressive in promotion. We only take on clients and projects that we feel we are ideally suited for, and that the client particularly needs. For instance, a few days ago, after a brief conversation with a lady, who thought she might need to go on one of our open courses, I received an email from her thanking me very much for my time and saying ‘I still cannot believe you happily talked yourself out of a customer’ – the fact was she probably did not need a professional course, she probably needed to join a speakers club. In the end I would always want clients to come away thinking unreservedly, not just that we were excellent but, that they had genuinely benefitted.

Carolyn: I’ve heard quite a lot about training suffering in the current economy. You offer what you have already said many people consider a ‘non-essential’ business skill, has this affected your business?

Mixed. On balance I would say that larger organisations have been more likely to postpone training, while individuals have been more likely to take a view that they need to get the skills for themselves. So open courses and particularly the BTEC in ‘Training the Trainer’ have attracted increasing interest.

Carolyn: Can you give me an example of where you think you have really made a difference?
I think we are very privileged in the area in which we work, because more often than not we do make a significant impact on an individual. However, the people that interest me the most are not necessarily those who display natural ability and apparently make the most progress, but rather the more timid soul who maybe was dreading the training, but really managed to get over a hurdle in the process. I had one such a little while ago from a very shy and nervous man working in the Royal Household, who went out of his way to tell Buckingham Palace training department what an enormous difference the training day had made for him.

Open Programmes

Introductory presentation skills (1 day) 17th October Premier - Euston: £150 + VAT
Training the trainer (2 days) 22nd-23rd October City University, Islington: £580 + VAT
Introductory presentation skills (1 day) 31st October & 14th November & 5th December Premier - Euston £150 + VAT
Introductory presentation skills (1 day) 19th November & 11th December Playhouse theatre £250 + VAT
Training the trainer (2 days) 23rd-24th November & 17th-18th December City University, Islington £580 + VAT

http://www.collegeofpublicspeaking.co.uk/
michael@collegeofpublicspeaking.co.uk

The College of Public Speaking donates a percentage of its profits to the Speakers Trust, a charity devoted to the development of effective communication skills throughout all strands of society.

Testimonials

"The BT Effective Speaking Programme has had excellent results. Participants have been able to learn how to improve their speaking skills in a safe and supporting environment. BT is very pleased with the College of Public Speaking’s programme and are looking to extend it next year"

Keith Dickerson, Head of Standards, BT


“From the outset, the approach of The College of Public Speaking to the task of running a series of training sessions has been friendly and efficient. Before any training took place, one of the directors of the College of Public Speaking, sat down with members of the Leadership and Professionalism team to identify the precise needs of the organisation and to discuss the most suitable structure and content for the proposed training.

From then on the trainers from the College of Public Speaking each demonstrated a very positive and professional manner and the clearly defined focus of the training has meant that, although different sessions were run by 3 separate trainers, the feedback has been universally very positive.”

Marianne Lister, Head of Leadership and Professionalism ,
Ministry of Justice (UK)

“I have undertaken a huge amount of training, but I can honestly say the trainer is one of the best trainers I have worked with. He had all the core competencies that you would want from a learning environment, supportive, caring, always willing to help further, flexible, but most important – really valued the work we the students undertook. I am going home on a real high.”

John Roberts (London Borough of Lambeth)