Telling Stories

I am a story teller! You may notice from my blog posts, articles or – if you know me personally – most certainly from my songs and my creative writing. I write about events and people (you can hear a snippet of my song about the infamous witch finder Matthew Hopkins on theMP3 page of www.shavethemonkey.co.uk/) , many of my articles feature on this blog and my story telling style comes through very strongly on my personal blog.

So why am I telling stories on The Complete Trainer? Because there is not a single training experience I have yet been on that does not, to some extent, rely on storytelling. No matter what slides or materials are presented, the trainer or facilitator can usually bring an example to life by adding a story of their own. Sometimes it’s a ‘stock’ tale, sometimes personal experience. But story telling in training, and in business, is important, for a very simple reason – it builds credibility.

In these days of information overload, with millions of messages hitting us every week from every direction, the brain does it’s favourite ‘delete, distort and generalise’. This applies not only to the many indirect messages we receive but also to the key messages we want to receive. So in order for us to really listen, we need to have belief in the information giver. Story telling is a great way of doing this.

Storytelling has been with us since humans could first speak – it is as natural to us as breathing. We are raised with the story, and stories are used to influence, inspire and persuade us. Advertisements for products don’t just extol their virtues any more (Irish Stout is Good for You, Mr ‘Shine’ Makes Umpteen Things Clean), they create stories around characters and we are involved in the mini tableaux we are presented with:

• Anthony Head visits his neighbour to borrow coffee, is there the prospect of romance?
• we know the whole gravy family
• we want to know what the ‘good news’ is that the man in the phone ad is telling his friends.

People LIKE stories.

Stories for business development are not just anecdotal – though the retelling of an incident that serves as an example is one great way. You can also use storytelling to teach lessons that only the listener can learn. By presenting a situation as a story, you can create discussion, evolve solutions and raise issues that engage us through the use of our own imaginations.

I’ve seen storytelling done by forum theatre actors (they leave the ‘action’ mid performance and ask for response from the audience), I’ve watched corporate videos that the group must then discuss and, of course, even the good old slide show can tell a story. But the use of audio – whether spoken by an individual or through recordings – allows even more freedom for the imagination because it presents no pre-set visual context.

I’ve been listening to the Telling Tales series and the pictures they create in my head are, undoubtedly, going to be different to the pictures they would create in your head. My interpretations of an accent or simply the sound of voice will have different associations for me than for others. This is amazing – it means that every single person can interpret and create their own meaning and learning from the sound of a voice as well as the content of the tale.

I also pick up ideas from the radio– from the BBC programme ‘Word of Mouth’ (on the power of language) to The Archers (wonderful examples of how not to communicate between family members), I learn from these ‘stories’. Something goes in that I will access and retain for future reference, even if it means using the ‘listen again’ function.

We may well admire the raconteur at the network meeting (as long as they are not too pushy) and we are entertained, engaged and entranced by stories. The same goes for the gregarious friend who delights us with their tales at the dinner table. We will talk about their story, what we would have done in that situation or marvel in horror or delight at what happened. We are fully engaged – our brains are keen to receive this information. This, surely, is an amazing tool to use when developing yourself, your people and your organisation.